S3 E4 - Seizing the AI Moment - How AI Is Transforming Theme Parks w/ Mafrene Lisboa

🎢✨ How AI Is Transforming Theme Parks – With Mafrene Lisboa of Universal Destinations & Experiences

In this episode, host Filiz Bahmanpour— Head of M&E at Tavant, alumni of NBCUniversal, Universal Theme Parks, and the Emmy-winning SNL team—sits down with Mafrene Lisboa, Vice President of Enterprise Data and AI at Universal Destinations & Experiences, to explore how artificial intelligence is reshaping the guest and experiences at theme parks.

From AI governance to personalized ride recommendations to holographic characters and facial-recognition fast-passes, Mafrene shares how AI is turning everyday visits into immersive, tailor-made adventures.

🎡 What You’ll Learn:

How AI powers ride optimization, wait-time forecasting, and weather-aware suggestions
The role of generative AI in designing guest journeys that feel one-of-a-kind
Behind-the-scenes of Universal’s AI Center of Excellence—balancing privacy, governance, and rapid experimentation
Real-world applications of AI in pricing, personalization, and performance
Ethical frameworks that keep innovation responsible and guest-centric
💡 Whether you're a theme-park enthusiast, a data-driven leader, or just curious about the future of AI, this episode offers:

Fresh insights
Actionable takeaways
A glimpse into a world where every ride knows your name

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